By Keith Kyle
While searching some local listings I found a great example of how much effort some realtors put into their home prep and marketing efforts and how not all realtors put that same effort into the process of selling homes. Many potential home sellers ask me why I’m different than any other realtors and while there are a number of ways, none are clearer than in the effort and professionalism at every step of the process. Honestly….which home would you schedule an appointment to see?
The two pictures above are both current listings and both in the same building for similar prices. Each picture was the primary listing photo and it goes without saying that home number one is going to get a world of interest compared with home number 2. Regardless of the condition of the second home (which we don’t know based on this photo and most buyers wouldn’t take the effort to click on the next picture) there is just no benefit to having a photo like this to try and appeal to potential home buyers.Primary listing photos for 2 current listings in the same building. A little effort can go a long way.